PROJECT OVERVIEW
TIMELINE
1 week
MY ROLE
UX Researcher & Product Designer
TOOLS
Figma, Illustrator, Figjam
ABOUT THE COMPANY
Stephanie Raiche is a full-time content creator and online marketing specialist. Her responsibilities encompass diverse facets, such as orchestrating the growth and guidance of a team surpassing 1,500 members. Some of her accomplishments extend to consistently achieving monthly sales exceeding $200,000 in beauty and personal care products. Moreover, she adeptly fosters leadership capabilities, curate compelling social media content, lead training sessions, and undertake a spectrum of additional responsibilities.
PRODUCT VISION
This project aims were:
To blend visual appeal with the strategic arrangement of information.
To create a modern, user-friendly design that not only showcased Stephanie's expertise but also conveyed a sense of trustworthiness and professionalism.
To ensure that the website is secure, up-to-date, and complies with relevant regulations and guidelines.
THE GOAL
The primary goal was to achieve a significant increase in conversion rates, reflecting the success of the redesigned landing page in capturing visitors' attention, engaging them, and persuading them to take action by registering for Stephanie's workshops.
PROTOTYPING
I translated the insights gained from research into a series of wireframes and interactive prototypes using Figma. This allowed me to visualize the new layout, experiment with various design elements, and simulate user interactions. Stephanie's involvement at this stage ensured that her vision aligned with the prototypes, allowing for valuable feedback and adjustments before moving to implementation.
PROBLEM
The existing landing page of the client, although informative, lacked visual appeal and failed to effectively guide visitors towards her monetization workshops. The bounce rate was high, and conversion rates were suboptimal, hindering her outreach efforts.
SOLUTION
I proposed a comprehensive redesign of Stephanie's landing page, focusing on improving user engagement, streamlining content delivery, and enhancing the overall user experience. The redesign aimed to align the page with Stephanie's brand identity, amplify her credibility, and drive higher sign-ups for her workshops.
HERE IS HOW I PLANNED AND ORGANIZED MY RESEARCH:
The objective was to understand the target audience, identify pain points, and gather insights to inform the design strategy.
- Audience Understanding: I had to gain a deep understanding of Stephanie Raiche's target audience, their preferences, demographics, and expectations.
Competitor Analysis: I evaluated competitors' websites in the social media monetization field to identify trends and gaps and to identify design patterns, content structure, and user experience elements.
- User Needs: I discovered the primary needs, motivations, and challenges of visitors interested in Stephanie's monetization workshops.
- Content Audit: I reviewed the existing content on the landing page to determine what elements were effective and what needed improvement.
- Design and prototyping: I iteratively refined the prototype, fine-tuning the layout, typography, color palette, and visual hierarchy to create a compelling user experience.
- Test: By addressing specific problems, leveraging research insights, and employing Figma for prototyping, I achieved the project’s goals and produced tangible results.
STYLE GUIDANCE
CONCLUSION
I successfully redesigned Stephanie Raiche's landing page, showcasing the power of a well-structured approach. By tackling specific issues, using research insights, and utilizing Figma for prototyping, I met the project's objectives and delivered concrete results. This case study demonstrates how a thoughtful and collaborative design process can enhance user experiences and hit conversion milestones.
You can check Stephanie Raiche’s new website here.